This passage is from the syllabus of my Leadership in Action courses at Columbia and St. Gallen Universities. But I don’t see why the course should be available to only those students who can afford to enroll in top business schools. So in the spirit of calling forth and empowering leaders everywhere, I have decided to make the same course available to you, wherever you are on the planet.

Here’s What’s Inside:

PowerCatalyst is a self-paced e-learning experience designed to help you do these six things:

1. ENHANCE YOUR POWER TO get whatever you want (well, as long as it’s legal and ethical, and not robbing a bank or opening a prostitution ring). Boost your speed from idea to accomplishment.
2. FREE YOURSELF. Take charge. Take a quantum leap in your self-determination and self-knowledge.
3. BUILD that most precious currency of leaders—effective relationships, trust, credibility, shared values, shared interests—that makes people follow you.
4. DESIGN YOUR VISION. Learn how to stand in the future, build the big picture for yourself and with others, and kill resignation.
5. BUILD A ROADMAP from the future to now that makes success inevitable. Break your vision down into strategic, achievable chunks.
6. BE UNSTOPPABLE. Act decisively. Learn to turn any obstacle into an opportunity.

The course is an INTEGRATED SYSTEM, designed to be taken over the course of one year, one module per week. But here’s the thing: You’re the boss, and you’re in charge of the pace. You go as fast or as slow as your appetite allows.

All of these components—power, self-knowledge, relationships, vision, strategy, action, results—are the result of specific types of CONVERSATION. You will become competent, and perhaps even masterful, in the art and science of managing conversations that empower you (and others) to achieve what you (and they) want.

I have distilled into this course what I learned the hard way, over three decades, working and living on four continents, about leadership. This methodology is at the heart of all my successes, from building a 28-people company in 12 countries and selling it, to teaching at top business schools, to publishing 7 bestsellers and reaching 50,000 readers, to helping CEOs and senior managers at 40+ Fortune 500 companies lead, innovate and meet business imperatives, helping them produce over $9 billion in profits or value-add (and, touch wood, becoming wealthy beyond my wildest dreams myself).

I CUT THE TALL GRASS FOR YOU. I have had the privilege to work with tens of thousands of leaders in all sectors, from heads of state like Nelson Mandela to people infected by HIV/AIDS in Haiti, from CEOs and senior managers to entrepreneurs, from government and UN officials to military people. Over time I was able to refine the system and make it into a fool-proof turnkey solution. My intention is that you can accomplish what took me 30+ years—in the course of one year, or half a year, or even faster.

The problem with learning leadership is that traditional courses may provide insights and even peak experiences, but are not built to last: THEY FAIL TO GIVE REAL ACCESS TO LEADERSHIP, or to enable participants to incorporate the learning into their real-life leadership challenges.

By contrast, PowerCatalyst is designed for learning, self-reflection, and THRUSTING YOU INTO THE EXPERIENCE, MINDSET AND ACTION OF LEADING.

For this purpose, I invite you to design, launch, and deliver a 100-DAY CATALYTIC PROJECT ALONG your own 5-year vision and strategy, as a laboratory for challenging, exploring, and testing your leadership competencies in the action of producing the real-world results you always wanted.

100-day Catalytic Projects are based on Mahatma Gandhi’s dictum, “BE THE CHANGE THAT YOU WISH FOR IN THE WORLD.” Can you be, and act, today consistent with the future you ultimately want? Of course you cannot build Rome in 100 days. But you can produce a breakthrough outcome or a proof-of-concept, in a microcosm, at relatively low risk and low cost, that transforms your vision and strategy from possible to doable.

“A decade ago I had the opportunity to sit in on Dr. Zweifel’s leadership class at Columbia University. He gave me essential tools and technology for building my business. We have been growing steadily, we made the INC 500 fastest growing company in America for two years in a row. We are fortunate to have Dr. Zweifel on our board.” —Richard Zaher, CEO, Paramount Business Jets – https://www.linkedin.com/in/richard-zaher-27182b6

Here’s How We’ll Do it:

Framework:

• 01 – WHAT IS LEADERSHIP? I help you define what leadership is—your own, original definition and criteria—so you have a clear picture in your mind of who you will be as a leader. This picture will be your anchor in the seas of change.
• 02 – YOUR 100-DAY CATALYTIC PROJECT. I help you create and launch a 100-day Catalytic Project so that (a) you get a quick win and return on investment, and (b) you develop your leadership in the laboratory of action—the only way to learn leadership.
• 03 – THE GLOBAL LEADER PYRAMID. I give you a 5-level system for powerful conversations so you can make big things happen—anything you want.
• 04 – YOUR SELF-ASSESSMENT. The first task of a leader is to know him- or herself. I help you assess your leadership systematically.

Module 1: Self-Awareness

• 05 – BASICS. Already the ancient Romans said, “It is absurd that a man should rule others, who cannot rule himself.” I help you build self-awareness as a robust foundation for your leadership.
• 06 – DIAGNOSTICS. I help you run diagnostics on yourself (and by extension on your team, your company, even your society) so that you can understand your own blind-spots and take charge of yourself and your life.
• 07 – HIDDEN DRIVER. I help you reveal the engine that runs everything in your life—your mindset, thinking, actions and results.
• 08 – FUZZY THINKING. I help you recognize and arrest automatic patterns of thinking so that you can make better, less biased, more rational decisions.
• 09 – 5 TYPES OF POWER. I help you distinguish 5 types of power so that you can be aware of your powers, and consciously choose what power to wield.
• 10 – ETHICAL DILEMMAS. I help you deal with ethical dilemmas so that you can prioritize your values and make faster and better choices.
• 11 – STILLNESS. I help you create pockets of serenity so you can step back periodically and see what really counts.
• 12 – CULTURE CLASH. I help you to diagnose issues across cultures so that you can avoid huge costs that stem from cultural blind-spots.
• 13 – DECODING CULTURES. I help you decode any culture—national or corporate (e.g. the culture of a competitor or a negotiating opponent), or even of another unit (for example if you are R&D and the other person is Marketing)—so that you can achieve your objectives across borders.

Module 2: Relationship

• 14 – BASICS. I help you consolidate the work so far on Module 1, Self-Awareness, so that you stand on that foundation as we venture into Level 2, Relationship.
• 15 – DIAGNOSTICS. I help you diagnose any issue to see if you need to work on the Relationship level so that you can intervene with a surgical strike and avoid further damage.
• 16 – CONVERSATION FOR RELATIONSHIP. I help you build powerful relationships based on trust, shared commitments and shared values so that you have the partnerships that allow you to accomplish any objective together.
• 17 – BUILDING TRUST. I help you build that most precious of all currencies, trust, so that you can lead by trust—the secret for having people follow you and getting the most out of people.
• 18 – THE POWER OF LISTENING. I help you reveal the unknown power of a low-cost resource we all have: leading by virtue of how you perk up your ears.
• 19 – THE MATTERHORN OF MASTERFUL LISTENING. I help you listen at 7 systematic levels so that you can cut out wasted time and achieve your goals by listening effectively.
• 20 – SUBTEXT. I help you read between the lines so that you have real power and effectiveness in any interaction. (I trust you not to abuse this awesome power.)
• 21 – ANGER MANAGEMENT. I help you do one of the most difficult things in life: anger management, so that you are no longer a pinball of reactions but have a choice about your response. It’s called self-regulation.
• 22 – MASTERFUL LISTENING—Tailoring Your Message. I help you do what Martin Luther King did in his history-making “I Have a Dream” speech: shape your speaking according to the listening so that you can pick up an audience where it is and lead it where you need it to go. (One of the most powerful tools I know.)
• 23 – 5 CAPITAL SINS OF SPEAKING. I help you avoid wasteful communication so that your conversations, instead of sabotaging your future, actually bring about the future you want.
• 24 – 6 OPEN SECRETS FOR EFFECTIVE SPEAKING. I provide you with 6 secrets for speaking powerfully (another virtually free resource we all have) and getting the results you want.
• 25 – FOCUS ON OPEN SECRET 4: APPRECIATION = POWER. I help you leverage your power through an unusual tool, appreciation, for exponential results.
• 26 – EFFECTIVE FEEDBACK. In this final video at the Relationship level, I help you give productive feedback so that you can defuse conflicts and avoid World War III.

Module 3: Vision

• 27 – BASICS. I give you the ground rules for building a compelling vision (alone and/or with others) so that you are inspired and inspire people around you.
• 28 – DIAGNOSTICS. I help you run diagnostics so that you can be like a doctor looking at the patient and seeing if Vision is lacking.
• 29 – YOUR LIFE COMMITMENTS. I help you build your Fundamental Life Commitments so that you can live in the future and have your actions in the present be correlated to the future you want.
• 30 – THE ECONOMIST ARTICLE. I help you build a 5-year vision so that you have a magnet for action and a strategic filter for day-to-day decisions in the present.
• 31 – UNFINISHED BUSINESS. I help you put the past where it belongs—in the past—so you can spend more time in the now and in the future (and that is leadership).
• 32 – NOISE VS. GROWTH. I help you minimize the drain (the necessary evils, the things you put up with, the drudgery) in your life and work so you can maximize your time leading/learning/building (or whatever lights you up).
• 33 – RESTORING VISION. I help you restore Vision (your own and someone else’s) when it goes out the window so you and your people stay future-oriented under all circumstances and so nothing can stop you.

Module 4: Strategy

• 34 – BASICS. I help you move into Strategy to make your Vision achievable; and diagnose the symptoms of weak Strategy so you can easily and elegantly provide what’s missing.
• 35 – STRATEGY-IN-ACTION. I provide you with a systematic, 7-step strategy process so that you can build alignment while producing performance breakthroughs.
• 36 – YOUR STRATEGY-IN-ACTION. I help you carry out your own Strategy-In-Action so that you can build a roadmap and realize any goal, no matter how ambitious.
• 37 – TAKE YOUR STRATEGY GLOBAL. I help you go even bigger: to scale up your strategy across the globe. The code-word is: Metanational.

Module 5: Action

• 38 – BASICS. I provide you with 4 types of language, and reveal the ingredients of effective Action—minimum input for maximum output—so you get the results you really want.
• 39 – ACCOMPLISHMENT. I help you distinguish accomplishments from mere results so that you can move from production to fulfillment—the key to happiness.
• 40 – SPEECH ACTS. I help you mobilize yourself and others for action so that you maximize the speed from idea to outcome—which will also free up lots of time for other stuff.
• 41 – FROM BREAKDOWN TO BREAKTHROUGH: 4 PITFALLS. I help you get a new relationship with failure so that you can be unstoppable.
• 42 – FROM BREAKDOWN TO BREAKTHROUGH. I help you with a simple and elegant 5-step process of harnessing breakdowns for breakthroughs so that nothing, and no-one, can stop you anymore. (This is possibly the most potent tool of effective leaders.)
• 43 – MANAGING FROM PRIORITIES. A key discipline that brings focus and serenity into your daily actions is, in one word: No. I help you manage your commitments so that you will (almost) never be overwhelmed again.
• 44 – DISPLAYS. I help you generate visual displays of your commitments that pull for decisive actions to meet your objectives.
• 45 – PROJECT STATUS. I help you assess the status of your project in a simple way so that you can intervene swiftly and effectively, without wasting time or energy.
• 46 – ENERGY PHASES. I help you put your hands on the levers and dials of a project so that you can manage its energy. And that’s what leaders do: They don’t merely manage a project’s numbers, the manage the mood, the phenomenon.
• 47 – REGULAR PRACTICES: RITUALS. I help you lift the operating floor so you can put your life fulfillment—and yes, that includes smelling the roses—on autopilot. (Sounds intriguing, no?)
• 48 – ACTION > DEBRIEFS. I help you get the most out of key accomplishments or events so that you get maximum mileage from them and need not reinvent the wheel. This is the simplest way of building a learning organization.
• 49 – PREPARING DECISIVE MEETINGS. I help you prepare meetings so that you achieve your objectives, get out the maximum from your meetings (alignment, decisions, commitments).
• 50 – RUNNING BREAKTHROUGH MEETINGS. I help you facilitate meetings so that you cut out unnecessary waste (time, energy and money) in meetings.
• 51 – POST-MEETING FOLLOW-UP: SUSTAINING THE MOMENTUM. I help you debrief meetings and follow up so that your meetings actually produce sustainable results.
• 52 – COCKPIT. I help you build a cockpit so that you have 100% power, presence and  peace of mind.

Bonus Module: Sustainability

• 53—MASTERY > CREATING DISTINCTIONS. I help you create distinctions so your reach expands systematically, you go from micro to macro impact and you gain mastery.
• 54—FIRE YOURSELF. I help you fire yourself so you can do what great leaders do: generate other leaders while moving on to greener pastures.

Your Investment

And here is the coolest thing: YOU WILL NEED MINIMAL TIME INVESTMENT—only a few minutes each day or an hour a week, as you please—to work on this process. The key is rituals: Using a regular leadership practice is enough to transform your life and fulfill your dreams.

But as Nobel laureate Milton Friedman said, THERE’S NO SUCH THING AS A FREE LUNCH. Here is the deal: I need three things from you.

FIRST, again: You’ve got to have a 100-day Catalytic Project that is worth doing, with an outcome worth your while.

SECOND, and we’ve been over this: You need to honor your word. Your emotions are fickle, they come and go like the weather. Sometimes you’ll be inspired, sometimes bored or depressed. But if you honor your word as if your life depended on it (and it does), you can count on your word and you can build something great.

THIRD, you’ve got to be serious about your commitment. Leadership is not a one-shot deal, it’s a process. I will hold your hand, but you’ve got to do the work. You cannot lean back and be a consumer here. You need to have a producer mindset. And you need to take the small actions every week, take the baby steps that will lead to great accomplishments.

Michael Jordan was once asked what his secret was. How had he become perhaps the greatest basketball champion in the history of basketball? He said simply: “DOING THE EXTRA SHOTS AT NIGHT.” Are you only about looking good? Or are you taking the small actions that count when nobody is watching? That’s leadership at its finest.

And naturally, POWERCATALYST WILL TAKE A FINANCIAL INVESTMENT. I have found a way to massively reduce the cost of this process to you. Usually CEOs and/or their companies spend $40,000 or more on PowerCatalyst. Using the scalability of the Internet, I was able to scale the process such that I can offer it to you for $1499.

What else do you spend money on? The things that matter to you. Housing, transport, food, perhaps your kids’ education. I bet your future, the fulfillment of your dreams, matters to you enough to put real money into it too. Are you willing to invest in your future?

“I wish I’d had your tools 35 years ago when I was starting out.”
—Werner Brandmayr, President, ConocoPhillips Europe

There truly are no words to express just how grateful we are for what you have done… It was an honor and a pleasure working alongside you to help impact and change the lives of so many.—Michele E. Johnson, Major, US Air Force – https://www.linkedin.com/in/michele-e-johnson-33b22956

100% Happiness Guarantee

It’s simple. This is a 3 months class. Take the whole thing. Download everything you can download. Put it to work. Create a catalytic project, build your vision, lead people …and have some fun!

If, at the end of the first month, you don’t think it was the single best investment you’ve ever made …let me know. I’ll refund 100% of what you paid, no questions asked.

“You have changed my life.”
—Judd Maltin, Senior Systems Engineer, Dell
– https://www.linkedin.com/in/juddmaltin

Graduation Gifts Worth Over $1,040!

And that’s still not all, there’s more. I want to give you everything I have to make this worth your while. And I want you to follow through with the whole process, so I am giving you some graduation gifts for every level you master.

Graduation Gift #1: The Global Leader Pyramid^Ⓡ System.

This diagnostic tool helps leaders troubleshoot any project and/or team management. You place it next to your desk or computer. It helps you reveal quickly and systematically where any of your projects or teams is stuck. Whether you want to prepare or run a meeting, build team alignment, close a sale, bring a product to market, outsource, plan a merger or a succession: It helps you focus and optimize your intervention. You maximize your impact and save a great deal of time, money, and energy. (USD 200.00 value)

Graduation Gift #2: Culture Clash 2: Managing the Global High-Performance Team.

More and more leaders do business across cultures, but few are prepared, and the costs of cultural blind spots can spin out of control—from lawsuits to lost opportunities. Forged in the fire of clashing cultures and working/living on four continents, I developed a fool-proof methodology for navigating culture clashes and managing successfully across borders. And post-9/11, the Arab Spring and the BRICS emerging markets, e-commerce and social networks have made this updated and expanded edition of Culture Clash indispensable. (USD 20.00 value)

Graduation Gift #3: The Rabbi and the CEO: The Ten Commandments for 21st Century Leaders

This award-winning book, which I co-authored with Aaron L. Raskin, goes back 3,000 years to find the source of real power and leadership. It was the basis for a 10-episode TV series on the Ten Commandments and has helped thousands of leaders to lead more ethically and effectively. (USD 20.00 value)

Graduation Gift #4: Strategy-In-Action: Marrying Planning, People and Performance.

This award-winning book, which I co-authored with Edward J. Borey, shows through cutting-edge research and compelling cases, how companies ended the long-standing divorce between planners and implementers. One saved $200 million from people power and another made €74 million from innovation. CEOs, senior managers and strategists will find a systematic roadmap for winning strategies: how to stand in the future, get intelligence from far-flung locations, give voice to dissenters, maximize ownership, screen out losers efficiently, and produce quick wins. In short, Strategy-in-Action gives you an elegant, systematic roadmap for integrating planning, people, and performance (USD 20.00 value)

Graduation Gift #5: Leadership in 100 Days: A Systematic Self-Coaching Workbook.

This Coach-in-a-Book gets you on the road to leadership. Over 100 days, you do a brief exercise or experiment every day and build your leadership competencies systematically on the job, in the action. “Indeed a ‘coach in a book’ that confronts you with your blindspots and charts a course you might not take on your own—the path of leadership. A huge return on investment.”—Martin Naville, CEO, Swiss-American Chamber of Commerce (USD 50.00 value)

You saw that timer at the top of the page?

When it hits “zero”, this page will expire… no more discount… and no more gifts.

Here is why:

• SMALL IS BEAUTIFUL. When the late management guru Peter Drucker was still alive, he worked with a small number of clients. Like Drucker, I am in the enviable position that I can afford to work with few, high-leverage people. I want to work with a select group of leaders. PowerCatalyst is not for everyone. It’s for people who are serious about taking charge of their life, their company, their community.
• INTERACTIVITY. A select number of participants is better for you since you will have much more interaction. And the more voice you have, the more you can express yourself, the more you will learn and the more you will lead.
• DECISIVENESS. As a former colleague once said, “Waiting is a low form of consciousness.” One mark of leaders is that they are decisive, they take risks, they commit before knowing exactly how things will turn out. I want to see if you are one of those leaders. So to commit now is the ticket to powerful leadership.

“Dr. Zweifel… is a man who deserves a title that is all too often bestowed without merit, but in this case is truly deserved: miracle worker.”—David Searby, Program Officer, US State Department – https://www.linkedin.com/in/david-searby-56970429

One Last Thing…

You may think, “Okay, that all sounds good, I’ll put that on my to-do list or make it one of my New Year’s resolutions. Maybe later.” STRIKE WORDS LIKE “MAYBE” OR “LATER” FROM YOUR VOCABULARY. They all too often are a smokescreen for “never.” There is only now or never. Join me now. Remember, there is no risk, if you’re not happy, you get 100% of your money back. The greatest risk, the greatest failure is not to play. So let your future start today. I look forward to working with you and witnessing your success. To me, there are few greater pleasures in life.