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When is enough cold-outreach enough?
Ah, the persistent pursuit of motivation! Tony Robbins, the iconic life coach, is no stranger to reaching out. But what happens when โreaching outโ turns into โreaching too far?โ
Picture this: Youโve signed up for an inspirational newsletter or two, and suddenly your inbox is filled with no less than 12 emails in a single month, 3 in one single day! Letโs not even mention the 14 calls and 5 texts, shall we? (Oops, we just did.) Itโs the digital ageโs version of โknock-knock, whoโs there?โ Except, no one invited this visitor, and heโs brought all his friends.
Now donโt get us wrong, Tonyโs got a way with words that can ignite passion in a damp sponge. But thereโs a fine line between sparking interest and igniting annoyance. One subscriber was so overwhelmed they blocked the lot! Ouch.
So, where does one draw the line? When does passion turn into a full-on pursuit? Letโs ponder that while adhering to the unspoken rules of engagement.
The Balanced Approach: Mixing It Up
?1. Never the Same Vehicle in the Same Day: If you call in the morning, donโt leave a voicemail if youโre planning to call back later. Save that heartfelt message for the final attempt of the day.
? 2. Email Etiquette: Two emails a day? Oh no, my friend. Itโs like double-dipping at a party โ socially frowned upon. Aim for a gap of at least 3 days. Keep them wanting more without becoming โthat person.โ
โค๏ธ3. LinkedIn & SMS Love: A LinkedIn message here, an SMS there โ spice things up! But remember, variety is the spice of life, not the main course.
In the end, itโs all about balance and knowing when enough is enough. Just because you can reach out in a multitude of ways doesnโt mean you should. Because, letโs face it, nobody wants to end up on the blocked list!
Remember, dear readers, cold outreach is like a dance. Lead with grace, not desperation. Sometimes, less is indeed more. In the wise words of our overly enthusiastic friend Tony, โThe only limit to your impact is your imagination and commitment.โ Letโs just make sure that commitment doesnโt turn into obsession.
Keep dancing but be mindful of your partnerโs toes.
For additional questions or to schedule a complimentary discussion on effective sales outreach to maximize potential and impact, please email me at coach@maximizeu.life
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