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When is enough cold-outreach enough?

Ah, the persistent pursuit of motivation! Tony Robbins, the iconic life coach, is no stranger to reaching out. But what happens when “reaching out” turns into “reaching too far?”

Picture this: You’ve signed up for an inspirational newsletter or two, and suddenly your inbox is filled with no less than 12 emails in a single month, 3 in one single day! Let’s not even mention the 14 calls and 5 texts, shall we? (Oops, we just did.) It’s the digital age’s version of “knock-knock, who’s there?” Except, no one invited this visitor, and he’s brought all his friends.

Now don’t get us wrong, Tony’s got a way with words that can ignite passion in a damp sponge. But there’s a fine line between sparking interest and igniting annoyance. One subscriber was so overwhelmed they blocked the lot! Ouch.

So, where does one draw the line? When does passion turn into a full-on pursuit? Let’s ponder that while adhering to the unspoken rules of engagement.

The Balanced Approach: Mixing It Up

🙌1. Never the Same Vehicle in the Same Day: If you call in the morning, don’t leave a voicemail if you’re planning to call back later. Save that heartfelt message for the final attempt of the day.

👌 2. Email Etiquette: Two emails a day? Oh no, my friend. It’s like double-dipping at a party – socially frowned upon. Aim for a gap of at least 3 days. Keep them wanting more without becoming “that person.”

❤️3. LinkedIn & SMS Love: A LinkedIn message here, an SMS there – spice things up! But remember, variety is the spice of life, not the main course.

In the end, it’s all about balance and knowing when enough is enough. Just because you can reach out in a multitude of ways doesn’t mean you should. Because, let’s face it, nobody wants to end up on the blocked list!

Remember, dear readers, cold outreach is like a dance. Lead with grace, not desperation. Sometimes, less is indeed more. In the wise words of our overly enthusiastic friend Tony, “The only limit to your impact is your imagination and commitment.” Let’s just make sure that commitment doesn’t turn into obsession.

Keep dancing but be mindful of your partner’s toes.

For additional questions or to schedule a complimentary discussion on effective sales outreach to maximize potential and impact, please email me at


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